A three-month lead generation campaign combining weekly short-form video, social media content, SMS marketing, local outreach and paid promotion.
Every campaign should move customers toward a measurable action such as requesting the menu, submitting a form, sending a message, joining the SMS list, ordering or subscribing.
Weekly production plan for video shoots, design, publishing and lead generation.
| Week | Type | Content Idea | Hook / Angle | CTA | Target |
|---|
Social media is supported by SMS campaigns, paid promotion and direct local outreach.
Measure customer acquisition outcomes rather than simply likes and views.